Why Your Marketing Feels Like a Black Hole (and How to Fix It)

03.05.25 11:44 AM

Ever feel like you’re posting on social media, updating your website, maybe even running an ad—but nothing seems to work? You’re not alone.

One of the biggest mistakes small businesses make with marketing is randomness—posting when they remember, trying every new trend, or running a one-time promo and hoping for the best. The problem? Marketing needs consistency, not chaos.


Here’s how to fix it without spending a dime:

Pick 1-2 channels and commit. Spreading yourself thin across every platform leads to burnout. Choose where your audience is most active and go all in.


Create a content plan (not just random posts). Map out themes for each week (e.g., behind-the-scenes, customer stories, educational tips). This makes posting easier and keeps your messaging clear.


Engage more than you post. Marketing isn’t just broadcasting—it’s about building relationships. Spend 10-15 minutes daily commenting on posts, answering messages, and joining conversations.


Track what’s working (and stop what’s not). If no one is engaging with certain posts, shift gears. Pay attention to what gets the most interaction and do more of that.


Marketing doesn’t have to be overwhelming—small, consistent actions can make a big impact.

If you need help turning chaos into a clear plan, let’s chat. 👇 

Michelle Poirier