Why Machi?
I get this question ALL the time and I never tire of answering it. The short version is, it's part of my cultural heritage.
The long version? That's below.
Why Machi?
The name "Machi" holds deep personal significance, as it connects me to my cultural roots as a descendant of the Mapuche, the indigenous people of south-central Chile and southwestern Argentina.
In Mapuche culture, a Machi is a traditional healer and spiritual leader of the highest respect. They are keepers of cultural wisdom who serve their community in many ways:
- As a bridge between the human and spiritual worlds.
- As healers with extensive knowledge of medicinal plants.
- As trusted community advisors.
The role of the Machi embodies the profound connection between wellness, community, and harmonious relationships. These are the exact values that inspire my approach to marketing and guide the work I do for my clients.
More Than a Name: A Philosophy
Naming my business Machi Marketing Solutions represents my personal journey of reconnecting with my rich Mapuche heritage. This isn't just a business decision; it's a celebration of identity and a bridge between my professional life and my ancestral connections.
The vibrant colors in our brand are drawn directly from the Mapuche flag, each holding a significant meaning that guides our work:
- 🟢 Green: The earth, nature, and the fertility of new ideas.
- 🔵 Blue: The sky and limitless possibilities.
- 🟡 Yellow: The sun, representing energy and abundance.
- 🔴 Red: Strength and resilience, which we use intentionally and sparingly to represent the power of a single, bold action.
My approach is inspired by the Machi, a spiritual leader who fosters growth. I believe the most effective marketing achieves the same, building genuine relationships that lead to lasting success.