Blog categorized as Uncategorized

Why I Was Quoted in a Project Management Book

Why I Was Quoted in a Project Management Book

By Michelle Poirier

Learn how project management skills create marketing success. A marketer shares insights from being featured in "Managing Multiple Projects" on execution, resources & stakeholders.
07.31.25 12:02 PM - Comment(s)
A Shared Architecture of Deception

A Shared Architecture of Deception

By Michelle Poirier

The connection between Elizabeth Holmes and the fictional Dr. Han from K-Pop Demon Hunters is wild, and it's a masterclass in deception.
07.27.25 10:08 PM - Comment(s)

Maximizing Impact on a Budget

By Michelle Poirier

Think you need a big budget to market your small business? Think again. Discover smart, cost-effective strategies from a marketing consultant who helps small business owners grow without breaking the bank. Let's make your marketing work smarter.
05.19.25 01:31 PM - Comment(s)

Are Directories Useful?

By Michelle Poirier

Keep a simple list of every directory where your business is listed. That way, if you ever update your phone number, website, address, or other details, you’ll have an easy checklist to make sure everything stays consistent.


Here's a list of directories to look into:

04.30.25 08:14 PM - Comment(s)

Small Business Marketing on a Shoestring: Stretching Your Budget and Maximizing Impact

By Michelle Poirier

As a small business owner, you're likely juggling multiple priorities, and marketing might not always be at the top of your list. Especially when budgets are tight, it can be tempting to put marketing on the back burner. But the truth is, consistent and effective marketing is crucial for attracting...

04.30.25 06:26 PM - Comment(s)