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Affordable Marketing Strategies for Small Businesses: Maximizing Impact on a Budget

By Michelle Poirier

Think marketing is only for big budgets? Think again! Discover 7 powerful, low-cost marketing strategies that help small businesses attract customers, boost visibility, and compete with larger brands—without breaking the bank. Click to learn how to market smarter, not harder.
03.13.25 04:21 PM - Comment(s)
Why Your Marketing Feels Like a Black Hole (and How to Fix It)

Why Your Marketing Feels Like a Black Hole (and How to Fix It)

By Michelle Poirier

Struggling with marketing? You’re not alone! Posting randomly, chasing trends, or running one-off promos won’t cut it—marketing needs consistency to work. The good news? You don’t need a big budget! I share 4 no-cost ways to improve your strategy.
03.05.25 11:44 AM - Comment(s)

The Power of Authentic Allyship – A Conversation with Jasmine of Yemaya Wellness Center

By Michelle Poirier

Authentic Allyship with Jasmine Dowery, R-D/MT, LMHC of Yemaya Wellness Center.
03.04.25 11:47 AM - Comment(s)

Bootstrapping Your Business: 3 Sales-Boosting Tactics When You're Just Starting Out

By Michelle Poirier

Starting a business with limited funds and connections can feel daunting. You're wearing all the hats, from product development to marketing, and resources are stretched thin. But don't worry! There are effective ways to boost your sales even when you're just starting out and have little to no budge...

02.28.25 03:48 PM - Comment(s)

5 Simple Ways to Boost Your Small Business Sales This Week

By Michelle Poirier

Running a small business is a whirlwind! Between managing inventory, customer service, and everything in between, it can be tough to find time to focus on boosting sales. But even small, consistent efforts can make a big difference.

 Here are five simple strategies you can implement
this week...

02.24.25 04:59 PM - Comment(s)